Calvin Klein

Digital Activation | CK one, top one


Calvin Klein

Digital Activation | CK one, top one


Digital activation conception for the launch of a limited edition perfume bottle CK ONE during Chinese New Year and digital content creations. Scan the bottle of perfume to launch a lottery in AR, if the mouse manages to open the bottle you win a sample. Be the top one with CK one!

• AR Digital Concept• Creative Direction• Art Direction