Maybelline

Creation of a Maybelline NY lipstick digital campaign.
NYC never sleeps, at night the city has its own mood. With Maybelline, you can get this mood.
The lipstick ‘Shine Compulsion-Night reds’ is shown in a graphic way inspired by the neon light of New York City as a night club feel.

• Creative Direction• Concept• Art Direction• Post-production